You can ask my wife, I always wondered what went on with hotels and unused rooms. For years we lived in a major business district bespotted with hotels. Of course when hotels.com came around that was a good enough answer for me, but then came AirBnB, and now AirBnB is worth more than most hotel chains despite being a private company, and holding no real estate. That is a major disruption. However, there is more ahead. Hotels are at times cumbersome real estate holdings, and that costs money. They are also service based, and that takes employees. Those perceived margins get thinner by the moment. See the link below for a more in depth look into the hotel industry shakeup.