Roku raised $60Mil to battle the content gods
Will these guys give NetFlicks a run for their money? Roku is an American, privately held, consumer electronics company that sells home digital media products. The company is based in Saratoga, California. Roku manufactures digital media receivers that allow customers to access internet streamed video or audio services through televisions. This includes fee-based services and services that are available through the receiver free of charge.
Venture Beat - "Roku’s new capital should allow the company to remain competitive while branching out beyond its set-top boxes."
To date they have released three generations of receivers and sold over 5 million units. They just finished a $60Mil Series F (see Roku at Crunchbase).