I'm not sure if everyone will remember New Coke - but most long term Atlantans will.
If you read this article you'll see that New Coke was a total sham. It looks as if the execs were going through some type of crisis, and New Coke was a red herring - a shell product - conjured up to stimulate market share while the Coke flavor was being reintroduced as Coke Classic.
Different camps say different things, I have heard it was both bogus and legitimate. Nevertheless the article below is very interesting.